Want to jumpstart your career in digital marketing in 2022?

This may be the ticket – LinkedIn recently gave a number of new insights into the most in-demand digital marketing skills, based on its job listings and activity, which lets you zero in on the key areas to help maximize your opportunities in the field.

As explained by LinkedIn:

"As the pandemic accelerated our industry's shift to virtual everything, it also accelerated the demand for marketers in digital roles. Digital marketing specialists are most in-demand, while the media coordinator role is experiencing the fastest growth."

Indeed, LinkedIn says half of the top 10 jobs posted on LinkedIn are in the digital or media space.
So how can you get ahead, and ensure that your skills match those that companies are seeking?

LinkedIn says that while 'digital marketing' as a term is in-demand, there are many elements within that which are often overlooked.

"While many marketers list themselves as digital marketing specialists, recruiters are currently having trouble finding marketers with skills in digital strategy, Omniture, link building, search advertising, and off-page SEO."
In other words, it may well be worth skilling up in more specific areas, or better highlighting such within your profile, in order to improve your prospects, and meet specific market demand for expertise.
For this, LinkedIn suggests that users can tap into various LinkedIn Learning courses to polish and expand their skills.

“On LinkedIn Learning, you’ll find a library of courses designed to advance your digital marketing skills. Courses like "SEO Foundations" and "Digital Marketing Trends" take the top slots in these among the most popular LinkedIn Learning courses for marketers. Interesting to note these learning trends is where more job candidates are looking, which again you can use to better match your LinkedIn profile listings to meet these elements of demand in order to stand out in any job application.

That's worth considering in itself. Again, half of the top 10 most posted job listings on LinkedIn are in the digital or media space, and as economic activity ramps up as we move beyond the pandemic, that will open up a range of new opportunities which could change your career trajectory.

Take a closer look at these elements, and see if anything catches your eye, or improves your profile listings in the process.