Pinterest is gearing up for Coachella 2024 by sharing fresh insights on anticipated trends and outfit inspiration for festival-goers.

With millions of searches related to Coachella on Pinterest, and 40% of that activity driven by Gen Z, the platform has established itself as a key resource for users seeking festival fashion, beauty tips, and overall inspiration for the season.

So, what trends are expected to dominate at Coachella this year?

- Nostalgic Festival Styles: Searches for “2014 core” have skyrocketed by 1240% year over year.
- Fairycore Fashion: Interest in “fairycore outfits” has surged by 2200%.
- Dark Feminine Aesthetic: The “dark feminine core” trend has seen a 160% increase.
- Influence of Performers: Many users look to Coachella artists for outfit inspiration, with searches for “Lana Del Rey core” rising by 300%.

Overall, it appears that bohemian, relaxed styles will be in vogue this season.

Additionally, Pinterest has teamed up with celebrity stylists Chloe and Chenelle to highlight some of the top looks for Coachella. These fashion experts will utilize Pinterest’s new board preview feature, allowing them to share curated boards as videos across various social media platforms, making it easier than ever for users to find and share their festival styles.

In addition to its trend insights, Pinterest is set to host an in-person activation called the "Manifest Station" at Coachella 2024. This interactive experience will allow attendees to customize their festival trends and express their personal styles.

Visitors can expect ethereal-inspired photo opportunities and access to trending beauty and styling experiences, encouraging them to engage creatively with their festival looks. By aligning with Coachella, Pinterest aims to position itself as a key player in shaping fashion trends and capturing the essence of festival culture.

This initiative not only enhances Pinterest's visibility at a major cultural event but also supports its broader branding strategy, reinforcing the platform's role as a go-to destination for inspiration and planning in the fashion and beauty realms. As trends often emerge from festival environments, Pinterest's involvement could help it tap into the next wave of fashion shifts ahead of time.