Which colors will be the most popular in the coming years up through 2024?
Pinterest has put together a new "Pinterest Palette" color trends overview, based on the dominant colors from Pins identified in its Pinterest Predicts report. As Pinterest explains:
Our internal creative team, Pinterest's House of Creative, fractured the trends in Pinterest Predicts 2024 and combed the search terms specifically associated with color-think: blue jellyfish, blue chrome nails, aqua makeup looks. From there, we pulled out the most persistent hues from the trending keywords. The team also dove deep into the cultural zeitgeist, exploring worlds of fashion, interior design, graphic design, and culture at large to pit Pinterest's data against the macro industry color trends.
According to the study, there are five key color palettes that are going to resonate with audiences this year.
Pinterest main colors:
Gummy Pink
Desert Orange
Aqua Blue
Moss Green
Mocha Brown
Pinterest has made available an overview chart for each color, incorporating how they have been used across Pins, with key product examples and search terms.
The guide is meant to be an aid for marketers in better understanding these trends, as they could inform the creative direction throughout the year.