Have you considered how Pinterest might fit into your digital marketing mix?

This discovery platform is growing even more interested in personalized recommendations powered by AI and its proprietary buyer intent signals, which Pinterest says have a huge impact on overall engagement and opportunity.

Pinterest yesterday ran its 2023 Investor Day, outlining future growth plans and operating principles. Much to digest there: The presentation deck comprises 158 slides for the full event.

Yeah, you may not want to click through the whole thing, so in this post I've pulled out some of the key highlights and graphics, to give you an understanding of the main developments at the app.
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First off, Pinterest shared an overview of its evolving growth strategy, and where it sees its fit in the modern discovery process.
This unique positioning allows Pinterest to really zero in on its key value adds and has similarly allowed it to refine its data flows and focus.
Pinterest has continued to drive increased user activity in each of its key areas, with save and search data fueling its improving recommendation systems.
And so to the cookie-less future, where brands will have less third-party data to go on.
Thus, Pinterest feels it is the right time to evolve even more of a retail-centric channel for retail advertisers, mainly because it will only refine its AI systems based on saves, collages, item recognition, and much more.

Which is an interesting consideration, that Pinterest is evolving its data banks beyond other platforms because of the granularity of its intent data. Which it can feed into its evolving AI engine, which it says will power more relevant Pin matches, and ads.

"AI-driven optimizations power our ads delivery funnel Compared to 2022, we've grown our model size by 100x, allowing us to deliver more relevant and engaging ads to users."
Video content also is growing on the platform, Pinterest said, as the company saw a 170% year-over-year increase in video uploads. To that end, Pinterest also said it's added mobile deep linking recently, allowing brands to redirect users to a shopping page within their app, driving a 235% lift in conversion rates.

The Pinterest team also shared the overview of its usage growth and more specifically, growth in user engagement.
Once again, more users spend more time within the app, saving more pins which directly translates into more data for tailoring by Pinterest.
The company also states that it is once again on track on the user growth front after witnessing a decline in growth following the COVID bump.
These are some interesting, potentially valuable notes that may help reframe how you look at Pinterest for your marketing outreach. It's not for everybody, and not every brand is going to be a success using Pins. But it's probably worth digging into the latest Pin Trends in your niche, to see what's happening in the app and how that's evolving: data-matching tools are personalizing user journeys in different verticals.