With Halloween coming, this means that it is already time to start locking down the details of your spookiest season promotions, and what themes and characters you are going to use for your parties, promotions, costumes, etc.

Pinterest's latest "Halloween Trends Report" will help. The platform shared its latest insights on key Halloween search trends, pointing out what people are most interested in and where interest will come this season.

According to Pinterest

"2024 Halloween Trend Report reveals that users lean into pop culture and celebrate new rising stars and iconic figures with styles in "it girl Halloween costumes" up 170% from last year. Users are also getting sporty and looking for the perfect sports-inspired costume ideas, as "sports costume ideas" increased 265 percent on Pinterest. Vintage Halloween remains a great theme for costumes and decorations as "vintage Halloween" rose by 50 percent and "90s Halloween decorations" by 140 percent."

So some food for thought there, but it is pretty interesting that there isn't one right away, such as Barbie did last year. I definitely would have thought Joker and Harley Quinn costumes would be up and coming, although of course that new Joker movie hasn't gotten many rave reviews.

Beetlejuice?

Gothic Glam" is also one of the key, growing trends, says Pinterest, which has cited "soft vampire make-up" searches up 475 percent year-over-year, "Gothic guy make-up" (+290%), and "clown make-up looks" (+1870%) for boosting attention.

More people are also attired to emulate their pop culture "It girls," as costumes inspired by Charlie XCX (+2345%), Kesha (+510%), and Ariana Grande (460%) attract more attention.

Dressing up like an exceptionally good-looking person somehow seems unfair, but I guess that is if that's the trend.
Other trending makeup designs are Cheetah print makeup with an impressive +570% and Leopard print makeup at +670%. Characters from "Mean Girls," "Love Island," and "House of the Dragon" are also trending currently.

Okay, so the next very popular trend "Dallas Cowboys cheerleaders costumes" (+550%) according to Pinner interest, while Joker and Harley Quinn are almost at the top of the list of couple costumes.

However, they are far from becoming the leading couples costume trend of the season: "Shark Boy and Lava Girl costumes couple" (+4245%).

Some food trends: "ghost pizza" (+850%), "Halloween popcorn bar" (+110%), and "Pumpkin s'mores cookies" (+390%) for starters, but the key rising themes of the year are "Hippie Halloween décor" (+190%), "disco Halloween décor" (+175%), and "90s Halloween decorations" (+140%).

Some things to keep in mind while you sort out your Halloween approach, which could help get that spooky season push on the right track.