Pinterest has released a new "Pinterest Predicts Agency Insights Guide," which digs deeper into an even more brand-specific take on the larger predictions report and provides further tips for marketers seeking to capitalize on these trends.

The 26-page, magazine-style guide delves into a heap of pointers for ways to maximize Pin campaigns by tapping into its data-backed trends and angling promotions in line with user behaviors.

And with the success rate of Pinterest's previous prophecies, it is certainly worth paying heed to.

Explains Pinterest:

For the last four years, we have tracked 80% of all our trends coming to fruition. And those trends start earlier and last longer than flash-in-the-pan viral moments on other platforms. On Pinterest, you have a longer runway to build deeper connections with your clients' key demographics and get in front of them at the exact moment they are ready to buy.

You can download Pinterest's full agency guide here, but for now, we're just going to take a look at some of the key notes.

The big new focus of the guide is how marketers can tap into the trend predictions of Pinterest, ranging from notes from various members of Pinterest's creative team and
Pinterest has also included some more general explainers and tips that outline exactly how to build a Pin campaign strategy.
There are case studies, technical insights (like how to use Pinterest's API for Conversions), and overviews of emerging trends.
A lot to consume there, but indeed, if serious about Pinterest marketing in 2024 then it's well worth downloading this guide, and reading through all the tips and notes, which will help get thinking, at least.

With 482 million users, and going up, visiting this site with buying intention, it's worth enough to consider the potential for Pins within your marketing strategy.