Pinterest has released new guidance for brands on how to infuse inclusivity into their marketing and advertising strategies, ensuring that their messaging resonates with a wider audience. The platform has long prioritized diversity, evident through features like skin tone search filters, hair type discovery options, and the recent introduction of body shape filters.

Pinterest emphasizes the role of advertisers in fostering a sense of representation and connection. They state:

“We believe that advertisers can help people to feel seen and heard in their campaigns. From imagery to messaging, your creative choices can greatly impact how people perceive your brand. You can also inspire people with inclusive content that showcases new ideas that they can incorporate into their lives.”

To help brands enhance inclusivity, Pinterest offers the following tips:

1. Embed Inclusivity in Your Process: Brands should integrate inclusivity at every stage of planning, rather than treating it as an afterthought.
   
2. Consider Diverse Audiences: Think about the various audience segments you wish to reach and their distinct needs. Collaborating with specific influencers can also promote inclusivity.

3. Leverage Insights: Track audience responses and incorporate those insights into your planning process.

4. Diversify Visuals: Ensure representation of different people and cultures in your visuals, a crucial step toward inclusivity.

5. Adopt Inclusive Language: Small changes in language can make a significant difference. For example, using terms like "couple" instead of "bride and groom" in wedding contexts. Also, consider the use of captions and screen readers in your messaging.

6. Learn and Evolve: Brands should be open to acknowledging mistakes and learning from them.

This overview serves as a helpful reminder to evaluate your campaigns against these key inclusivity principles. Even if you're familiar with many of these points, it's valuable to periodically reassess your strategies to ensure they align with inclusive practices.