The site shared some new notes on how brands can incorporate inclusivity into their marketing and advertising approaches so that messaging may speak to more consumers and connect with a greater spectrum of people.

Diversity has been long at the forefront of Pinterest, from its skin tone search filters, hair type discovery options, to more recent body shape filters.

And Pinterest too would love the brands to play their role.

As per Pinterest:

"We believe that advertisers have the power to make people feel seen and heard across their ad campaigns. From imagery to messaging, your creative decisions can have a significant impact on how people think about and respond to your brand. You can also inspire people more with inclusive content that reflects new things for them to try in their lives.".

Some of the tips on inclusivity suggested by Pinterest include the following:

Build inclusive thinking into your process – rather than being just an afterthought, Pinterest urges brands to ensure that inclusivity is baked into every step of the process.
Brainstorm for a wide audience- Pinterest suggests that brands consider the audience they want to reach and the different needs that audience may have. Pinterest further suggests to work with specific influencers to convey inclusiveness.
Apply your learnings to develop your knowledge-base: Reconfirm that you are listening to all the responses from your audience and that you are including all of these responses in your planning.
Have a diversity of your visuals — The goal towards inclusivity is to have different people, and thus different cultures, represented.
Use inclusive language —According to Pinterest, small tweaks in language can also make a huge difference "for example using 'couple' instead of 'bride and groom' when talking about weddings." For captions and thinking of screen readers in your copy, Pinterest also suggests.
Evolve as you go–as the platform at Pinterest mentions, it is really important for brands to get a fact straight that sometimes they are wrong and need to learn from those incidents.
Useful summary of best practice for maximising inclusion-well worth including as part of your strategy. And while you've no doubt gone over most of these points already, it's also nice to have a gentle reminder from time to time, and to reassure yourself that your campaigns are ticking off these key steps.