Still finalizing your holiday marketing plan?

The holidays are coming, and you are approaching this point in time when your approach needs to be updated step-by-step. And this year, there is a range of new opportunities and avenues to consider, with social media usage fragmenting, and more people looking for new inspiration for their holiday ideas.

In the context, Pinterest could be a place to look. Now at 465 million active users, Pinterest has become an important source for many shoppers, and could be where your target audience is now turning for holiday season discovery.

It may be worthwhile to check out Pinterest Trends, and then see what kinds of activity the platform is seeing in your niche, while Pinterest has also published a new overview of key holiday marketing considerations and tips to help.