Now, Brands in Brazil can start running paid promotions through Pin. Pinterest continues its expansion of its ad business with numerous brands now able to utilize this tool. Here is Pinterest's explanation for the move:
 
"46 million people in Brazil use Pinterest to find ideas. To shop. To decide what's next. They've long relied on Pinterest for inspiration and product discovery. And today, they're turning to Brazilian marketers can use Pinterest ads to reach this highly engaged audience more effectively.

Pinterest has seen significant growth in its international markets in its recent development. The active user count outside of the US in the Pinterest platform increased by 46% year-over-year throughout 2020. Although far behind Facebook, Pinterest now is the second-most-used social platform in the Brazilian market.
 
That opens up a whole lot of new opportunities-and Pinterest has some added usage stats on usage in the nation.
That's some interesting demographic analysis for Brazilian brands.

Expanding noted, the growth will increase the scope of revenue prospects further on which Pinterest can build. The platform is adding more ad and outreach tools at a steady pace. In fact, it just expanded the availability of its AR 'Tyr-On' ad tools and made its skin-tone search qualifiers available in more regions.

The expansion of Pin ads to Brazil marks the first move into Latin America, with a string of other countries to follow. In fact, Pinterest's Jon Kaplan said in an interview that Mexico would likely be the next country to get access to Pin ads, possibly sometime later in the year, followed by Argentina, Colombia, and Chile.

The expansion also could bring new access avenues to brands that want to access fresh markets in exchange for Pinners opening their doors to fresh products; that should give SMBs, especially, an opportunity to promote their offerings to all new audiences.