The new office opened up in Mexico City forms one of the latest strides toward maximizing the company's full potential in the region. It is the same trend as it expands and seeks to cover all portions of the globe.
For that, according to Pinterest :

Today, we're announcing the opening of our office in Mexico City as part of our investment in scaling global resources and hiring local talent to grow our business to serve Pinners, creators, and advertisers around the world. The Mexico City office will include the very first engineering hub in Latin America.

As per Pinterest, the expansion will bring in 50 jobs, sourced locally from within the company. Half of those are going to be engineers and sales people working at the new office.

"The only way we can make a product that people use everywhere around the world is when there are worldly perspectives both on the technological and human sides of the table,". It makes a difference to us and would help us build more-inclusive consumer products for people if tech work becomes easier for people from all geographies and backgrounds. It's what is driving engineering toward new geographies such as Mexico City.

In the last year, the company has been working on expanding its operations across Latin America. This includes expanding Pinterest ads to businesses in Brazil back in April, while Argentina, Colombia, and Chile are up next soon. Pinterest opened up ads to businesses in Mexico last month.

The platform saw solid usage growth in the region, and while Pinterest has now reached 478 million active users, the vast majority of which are now outside the US, with increasing interest in eCommerce more broadly, this is the time to double-down on these key adoption areas, while boosting its business offerings.

Which in turn would provide more marketing and linking opportunities for regional sellers, but also more profit for Pinterest. Which on top of potentially reversing potential decrease in usage due to back-to-store traffic from post-pandemic re-opens-but so far seems promising for eCommerce adoption regardless-so would be wonderful news for the app.

This was seen even with international offices on the service in Germany, Ireland, UK, France, Brazil and Japan, where usage has grown vigorously alongside having a local presence.