Pins in a very minor way is an image inspiration and shopping site, but it's the latest tech company to roll out generative AI products to advertisers, as Google, Amazon, and others before it have recently done. The new feature- it has just unveiled new ones for its Pinterest Performance + suite to its advertisers at its advertiser event on Tuesday, which includes both automation as well as AI - for now, allows advertisers to turn white, blank or flat backgrounds into lifestyle imagery.

A new feature launched on Tuesday will help an advertiser enrich their Pinterest Product Pins with the intention of sparking more clicks, Pinterest said.

Applying the generative AI to product images is not a Pinterest innovation, but it is very rapidly becoming one of the base-line products sold to advertisers simply because it is so fast that images can be enhanced with very simple prompts. Close to a year ago, Amazon released the tech to advertisers who could then use it to describe backgrounds for their products. Google was quickly to follow with tools of its own around the same time, allowing easy substitutions or replacements for background colors or scenes.

One of the earlier adopters of Pinterest's genAI technology is Walgreens, which tested the generative AI experience across 50 products in multiple categories. The retailer could show its products in more of a Pinterest-native way, the company said, showing something more than just the product alone. That resulted in a 55% higher clickthrough rate and 13% lower cost-per-click for the AI-generated backgrounds compared with standard white backgrounds.

Furthermore, Pinterest asserts that the incorporation of AI and automation features in the line of products called Performance+ will help accelerate the process of creating campaigns for advertisers. These campaigns will have low inputs, thereby reducing requirements by 50%. Advertisers can mix and match different products in the list of Pinterest Performance+ according to their needs and requirement. In the early experiments, according to Pinterest, advertisers have achieved a cut of 64% in the cost per action and a 30% increase in conversions while also reporting a return on ad spend of 1.8x.

Elsewhere on the site, Pinterest is launching Promotions: new tools that give users of Pinterest discounts. These tools will be available upon advertiser request in the United States, U.K., Canada, Australia, France, Germany, Mexico, Brazil, and Japan. Modules for Personalized Promotions and Deals ads will also make sales and discounts more discoverable to users of Pinterest.

Performance+ bidding, which is another alteration will also introduce the feature of optimization for the highest value instead of clicks or the volume of conversion only.

Pinterest says, all the advertisers from the world can now have access to Performance+ campaigns, now for objectives which aim at Consideration, Conversions, or Catalog Sales.