Looking to get a better handle on Pinterest ads heading into the holiday season?
This might help.
This week, Pinterest is running a "Create a winning holiday campaign strategy" webinar which will be covering all the key elements of Pin advertising, as well as how to build effective campaigns.
Whoever stands like that, but here is what you can see - the webinar is tomorrow at 10am PST. You can show your interest here.
According to Pinterest, the event will touch on the following:
Targeting tips to help reach your ideal audience
Category-specific trends to optimize your product offerings
Insights into shopper types and tailor your messaging
Latest gift trends to promote relevant products
AI-powered campaign features to boost your ROI
Not to mention, Pinterest also provides lots of insights regarding the above factors through several guides and reports. In addition, there is another tool in the form of Pinterest Trends with which you can dig deep into keyword searches, trends, etc. On top of that, you are likely to grab some new tricks and processes during this session that will help you set up the foundation for the holiday campaigns.
And Pinterest is definitely a priority for that. The service has come increasingly to the forefront of product discovery, and Pinners 41% more likely to report going to the platform with the intention of making a purchase or trying something new compared to users of other apps.
And at 522 monthly active users, that's a huge potential audience of would-be shoppers you can reach with Pin ads.
If you're interested in any of Pinterest's promotion options, this may be worth checking out.
According to Pinterest, this session will be restricted to English-speaking audiences in the U.S. and Canada. Info sessions for more regions will be rolling out soon.