Pinterest is expanding its employee incentive program 'PinFlex,' which gives staff more lifestyle flexibility.

From July 1st, Pinterest will open up eligible full-time staff to spend up to three months working outside their country of employment over a rolling 12-month period.

Here's what Pinterest says:

"We have listened to the feedback that our employees have shared with us and added this flexibility so that everyone is empowered to do their most impactful and inspired work. Our Pinners are global, and we know that having those worldly perspectives in our company, supporting them at both technological and human levels, will enable us to deliver on our mission of bringing everyone inspiration to create a life they love."

All Pinterest employees with six months of service will be eligible to have new benefits. Employees who have not been with the company for six months are eligible to take up work outside their country of employment for a total of 30 days.

That will provide heaps of opportunity to travel and continue to work, leaning further into the new norms of the modern workforce-with the pandemic-induced work-from-home shift opening new doors to consider on this front, really.

Which, quite frankly, all businesses and governments should be exploring. Most pressing environmental and infrastructure challenges in modern society are based on centralized labor, where the majority of workers congregate into metropolitan hubs to maximize career opportunities. Again, many jobs can be done at home, which, if that were to become the norm, could reduce traffic congestion, bring down property prices, lessen employee expenses, etc. It should also offer new opportunities for regional towns and renew other areas of the economy. There are effects as well as advantages to balance on all aspects, and this appears to be worth trying for governments to use while trying to democratize opportunities and growth.

But this is where Pinterest's new initiative can be truly good for business, not only for its employees, who can now work from the beach for three months a year, but also to the transient towns that may be in need of consistent business.

It's a pretty interesting concept, leaning again into broader workforce trends, and could lead the way for other businesses.