Pinterest is introducing its "version" of Meta's Advantage+ AI-powered campaigns, one that will apply machine learning as well as internal knowledge about its users to essentially make your whole campaign process almost fully automated.

So what does it call it? "Performance+" End

"Starting today, we are launching our new line of AI and automation lower-funnel ad products, the Pinterest Performance+ suite. Every advertiser around the globe now can choose to use Pinterest Performance+ campaigns to achieve Consideration, Conversions or Catalog Sales objectives."

Automated ad process at Pinterest: systematic help in every possible detail, from targeting and ad budgets, to bidding and even creation.
The backgrounds generation elements have also been added to Pinterest's ad creation systems along with other AI creative tools. So, in short, every element of your campaign can be automated. If you trust in the Pinterest system knowledge.

Therefore, Pinterest is still offering its advertisers the option to automate some aspects while letting control over others. Though this does make a recommendation that full automation may be the key to getting better results.

Results from alpha and beta testing indicate that the majority of advertisers witnessed an improvement of at least 10%+ in cost per acquisition (CPA) in Conversion and Catalog sales campaigns, or at least a 10%+ improvement in cost per click (CPC) for Consideration campaigns."

Similar to other platforms, as their AI systems advance with data internally that logically makes them even more powerful in terms of results.

But if it pays off…

"While Pinterest Performance+ bidding has historically optimized for clicks or conversion volume, we're now adding the ability to also optimize for the highest value with Pinterest Performance+ bidding for ROAS.".

Another motivation is to make finding related deals easier for Pinners through promotions. This will show the user related discounts and offers.

Personalized promotions serve shoppers promotions and sales based on what they've searched and pinned, allowing advertisers to better reach Pinterest users in shopping moments that matter most. And through Deals ads modules, we're making ads more visible for consumers across the Home Feed, helping brands stand out during sale moments for increased visibility on their promotions and offers.

That'll give brands another route to connect with Pinners in the holiday shopping push ahead.

Pinterest says brands may register their relevant promotions through their Pinterest contact.

These are some interesting considerations for the holiday season, especially in regard to how much of a role Pinterest has taken on in product discovery and purchasing. There's some very valuable potential here.