This may help Pinterest marketers maximize their performance over the coming holiday season.

Pinterest has officially launched real-time analytics elements within Pin Analytics on mobile, which will provide more data on exactly how your Pins are performing at any given time.
It will notify users of the update through the mobile app. Web Analytics does have real-time insights, but now, you'll be able to get at much of that same data on the go, which is likely where many more people are going to want to check in.

Pinterest does point out that real-time insight isn't available for audience metrics, such as 'Total Engaged Monthly Audience' and age and gender filters. However, you'll be able to see general data on response to your Pins, every time you check in, which may be a useful guide to your Pin strategy.

It may also lead to over-optimization, and tweaking campaigns before they have been allowed to get moving. That's always a risk with any real-time insight, that it leads to knee-jerk reactions, which could actually impact overall performance by not letting some time for uploads to gain traction, or for the platform's systems to optimize for performance.

Resist the temptation (in most cases) and these may be some useful background notes to your strategy that may come in handy while you are choosing a more informed decision over your Pin process.