With the resurgence in e-commerce, Pinterest plans to upgrade capabilities that enable users to better assess and compare a product with the help of its expansion in AR 'Try On' tools that will target replicating the in-store buying experience.

The site, which launched its Lipstick Try on Pins with a select group of brands early last year, is taking those augmented reality overlays into eyeshadow as well, through new, interactive, and shoppable eyeshadow Pins that feature products from Lancome, YSL, Urban Decay, and NYX Cosmetics. To explain Pinterest:

"With Try on eyeshadow, powered by Lens, Pinners can tap visual search and AR technology to try beauty products in the camera on their phone. Just click the camera icon in 'Search' and browse and try on in-stock shades, and buy products."

To use it, simply select various shades you are interested in, and Pinterest will soon start surfacing relevant Pins that coincide with your selections to guide you to the right product for that look.
 
There is also the option of Trying On Eyeshadow in conjunction with existing lipstick Try On tools so you can view differences of both in one try on. You can see this in the second image above).

Instead, Pinetr announced that its new virtual eyeshadow try-on experience has gone live across over 4,000 shoppable shades, while the lipstick Try On experience is live with over 10,000 color options.

"Additionally, Eyeshadow Try On also includes connections to skin tone ranges, so Pinners filter results by makeup that best match their skin tone and can see how it would look on others with Related Looks suggestions," says a statement.

That is an awesome add, aligning with both the noted rise in eCommerce and the emergence of AR tools simply for the sake of more engagement and interaction options. Indeed, Pinterest claims that

"Pinners try on an average of six lipstick shades and are 5x more likely to show purchase intent on Try on-enabled Pins than standard Pins.".

Overall, in 2021, AR is going to explode, pending the launch of AR-enabled glasses and better visual effects options due to improvements such as Apple's LiDAR technology within the newest model iPhones. Snapchat is also working hard to add more product-related AR functionality into their camera through scannable bar codes and logos to activate other extra features.

Built up through 2020 as more and more users sought to shop online, Pinterest has been working on its AR and visual recognition tools, with a focus on product promotion-that is, which segues nicely into the next announcement: an expansion of its product tagging tools.
"In October we shared updates to make product tagging even smoother with a new design and functionality for retailers to tag their own scene images with specific products, and now we're starting to open the feature in beta to a growing number of advertisers. In the next few months, we will be launching product tagging to creators to tag in-stock products within their own Story Pins."

Story Pins are likely to get much more attention in the app, with a current test that introduces the new Stories bar to the app's home screen.
That can make product tagging within Story Pins much more useful, while the expansion of product tags into more features will also give increased capacity for item promotion within your Pin efforts.

In so many ways, Pinterest became the shopping mall for many users in the pandemic-epic coronavirus experiment, offering easy access to browse an array of artisan products, in search of that one need or want. Shopping Discovery That's made Pinterest ever more relevant in that sense, and with that increased usage—now up to 442 million MAU—the platform is used to support an even wider range of shopping and discovery behaviors, now including people looking for new cars, the latest items from the tech world, and financial planning advice.

With trends like AR and Stories coming along, it can only further help the platform but will also give marketers new things to consider when looking to reach the user.