With the holiday shopping season rapidly approaching, all of the major social platforms will roll out new tools and features to assist businesses in extracting all they can from their seasonal promotions - and hopefully, recovering as much as they can after being seriously interrupted by this year.

Pinterest detailed this week its latest tools to help businesses tap into the rising number of online shoppers, most of whom are now using Pinterest as a form of virtual shopping mall for unique, artisan products.

Pinterest is adding more ad slots so businesses can reach people when searching for products to buy, said the company. Here's what Pinterest says:

"With more people shopping and discovering ideas and products on Pinterest from brands and retailers, we are integrating ads into more shopping experiences across Pinterest to deliver relevant content where shoppers welcome it."

Advertisers will now be able to place ads in Pinterest Lens matches (as seen above), the 'Shop' tab within Pinterest search, and even shopping matches on Pins.

New placement options are being introduced over time and will be the first to be available to US and UK businesses.

Furthermore, Pinterest is also working on equipping the Pin marketers with more data about the path to conversion from each Pin, with new and deeper insights into what is going on with specific Pin performance.
With new conversion insights, Pinterest Verified Merchants and Shopify retailers can now easily see how both paid and organic Pinterest content are having an impact on site visits and checkouts, making shopping efforts not only impactful but also measurable.

As you can see above, the new listings break up organic and paid Pin metrics more specifically, breaking them out by individual Pin listings that detail the top performers. Facebook's already published its Page Insights listings in this format, so this should make it easier to understand for anyone who already is managing a Facebook Page.

Pinterest is also expanding the reach of its personalized shopping recommendations, which it introduced for the first time last year in the United States.
The feature will provide UK Pinners with more opportunities to find related products and brands with a greater opening through matches.
For now, only new functionalities will be available on the US and UK platforms, two of Pinterest's top markets - as such, according to the company.
New Opportunities for Businesses Of Those Countries The new possibilities will open up new avenues for businesses of those nations to maximize exposure of their products on the platform, and since, like other social networks, the use of Pinterest increased more during the pandemic than any other social network (except TikTok), it's worth checking it out and seeing why people are turning to the platform for online shopping, and whether it might suit your brand or not.