Deeplinking from Pins also is being introduced, taking users back to a specific page in a participating retailer's own mobile app.

That way brands can more easily capitalize on the attention of Pinners who come to the platform in a shopping mindset, directing them along the path to making that actual purchase.

As Pinterest noted:

To retailers, these mobile deep links will immediately take Pinterest users to a specific page in the mobile app for easier shopping of products after clicking on a shopping ad that they found on the platform. Removing additional clicks and steps can ultimately have an incremental impact on a retailer's shopping campaign.

Shopping ads will utilize deep links from Pinterest such that when a user clicks on the link within the ad, it will automatically open the product listing from the retailer's application on a device if that application is installed by the user.

"If the user doesn't have the retailer's app installed, they are taken to the mobile web page instead-all within the Pinterest app. The seamless user journey offered by mobile deep links shortens the path to purchase by removing additional steps, leading to higher conversions for advertisers and retailers."

This could be a worthwhile add-on to send additional traffic directly from Pinterest, which may support conversion in your app.

Of course, the flip side is that Pinterest has its own Product Pins and other shopping features it can do to ramp up buying activity within the app. However, their feature still sends users over back to the retailer's website, meaning the deeplink could be more valuable - and possible - means to bring customer traffic.