Following Instagram adding the feature to respond to a comment with a Reels video, today Pinterest announced its users can now reply to comments on a Pin with an Idea Pin video, giving them similar capability.
Now if one desires to add the feature of an image element to his comment reply in Pin, he can actually do that by tapping on the three dots menu beside any comment where it will provide him with the option to 'Reply with new Idea Pin'. That, however, opens up the full-screen Idea Pin composer, so you can add even more context to your reply. Apparently, the idea for video replies was inspired by TikTok, which added a video reply option in May last year. And inasmuch as people are getting hooked on short-form videos, it would be smarter for Pinterest to stay on pace with this trend so that the portal offers more ways for people to use video for engagement and interaction wherever they can. Pinterest also revamped Idea Pin Takes again in October, which provides similar functionality, but that feature is more akin to letting users share their stories as a response to an idea, rather than responding to particular elements.

And for brands on Pinterest, Idea Pin replies could be a big deal, with the ability to include explainer videos, personalized video comments to replies, product promos, etc.

This feature could be used in so many different ways, and as Pinterest digs itself further into video engagement, it really offers another vehicle to lean into usage trends and enhance connectivity with Pinners.