Have you given much thought to Promoted Pins in your digital marketing strategy?

It might just use a little more grey matter - the platform has experienced an exponential lift in usage over the last year, as eCommerce adoption has skyrocketed across the pandemic. Now seeing nearly 478 million monthly active users, all of which are coming to the platform in a shopping and discovery mindset, there's clearly opportunity in Pins for the right brands.

And now Pinterest has published a new primer on how to use promoted Pins to help amplify your Pin marketing efforts.
The new guide here is pretty basic overview of all key elements of Pin promotion, which also includes some handy tips for campaigns .
The guide is formatted in a very simple style explainer format, pretty straight forward notes on each element.

That also includes a full overview of your ad options, including the available objectives for promoted Pin campaigns.
It also includes notes on targeting, and how to maximize your campaign reach with the right people.
While each section also includes 'Pro tips' to provide some insider guidance on best Pin ad approaches.That last point is one that Pinterest reiterates - noting that marketers should:

Look for the possibility of taking advantage of automatic bidding. In experiments, advertisers using automatic bidding earned 35% more clicks at the same cost"\"Auto-bidding tools are getting much better at allocating ad spend based on defined goals, and it may well be worth experimenting with Pinterest's automated allocation tools to help improve your Promoted Pin results.

There are some handy notes and pointers here, particularly for pin marketing beginners, and it's all presented in a very simple, straightforward, and practical manner.