Having announced its new, AI-based body-type matching option a few months back in September, Pinterest is now rolling out a live test of the option- and this will enable pinners to find more images and examples that align specifically with your body shape.
Pinterest's new body-type search filter will give you a wide range of body models to choose from, which will subsequently filter the results of your searches to better align with the example you choose.

That may create more suggestive product matches as well as allow for more inclusion within search results, which is an area that Pinterest wants to leverage on its path to combating not-so-flattering comparisons and exclusions found within social platform discovery features.

Pinterest has rolled out a variety of features in this regard, such as skin and hair type matching, which have enabled more users to find more relevant examples in their discovery process.

Another important factor in this regard is body type matching, and what the system does here is that it uses visual ID matching to highlight relevant examples from across the platform.

Which might also encourage more brands to use a wider variety of body models in their examples, to help meet searchers who are filtering the boards with these options. The larger ramifications, then, are also positive - guiding Pinning brands to take a broader view of their audience, to maximize reach and resonance that can be achieved by being open to the various search filters available.

And Pinterest users are indeed filtering, utilizing these more specific search options.

Uses of its skin tone range filters are up 70 percent compared with Q1, according to Pinterest, as more users discover the various ways they can filter their discovery efforts by more custom parameters.

That's a decent update that might have a big impact over time across search and discovery trends.

Pinterest says it will now provide its body type search to all users from today, starting with women's fashion and wedding idea searches.