Are you looking to stay updated on the latest fashion and beauty trends for the season?

Pinterest has just released its latest trend update, offering insights into the key fashion, beauty, and food trends as we approach fall.

As a leading platform for product discovery, these insights could be valuable for guiding your marketing and promotional strategies by showcasing the shifts in interests this season.

To kick things off with fall fashion, Pinterest notes that layering is making a comeback for the colder months. 

According to Pinterest:

“This fall, nature-inspired patterns and mixed-proportion layering are taking center stage. People are making bold statements with leopard print denim and camouflage while adding volume with puffer skirts and oversized coats.”

Here are some of the top trending fashion searches within the app:

- Leopard print jeans (up 2990% in search volume)
- Camouflage outfit (+2295%)
- Balloon skirt outfit (+1765%)
- Jersey with skirt outfit (+2000%)
- Puff skirt outfit (+1015%)

In the realm of beauty trends, "Bow nail designs" are experiencing a significant rise in popularity, with searches increasing by 2220%. Hair trends are also on the rise, with "Honey brown curls" seeing a remarkable increase of 7770%, along with "Cherry blonde" styles gaining traction at a rate of 6300%.

In home décor trends, “green home décor” is gaining traction with a search increase of 2670%. Additionally, “cozy sunrooms” are on the rise (+930%), along with “air purifying plants,” which have seen an 850% boost in interest.

In the food category, “pistachio butter” is trending with a 240% increase in searches, alongside “ginger spice” (+240%) and “okra water” (+470%).

When it comes to hobbies, searches for “small bead bracelet ideas” have surged by 2000%, while “thread bracelet color combos” have seen a 705% increase. Additionally, the “crochet bow bag” is gaining popularity with a 975% rise in queries.

There's some valuable information here that could assist in shaping your marketing strategies. Additionally, you can explore more niche-specific Pin trends at any time by utilizing Pinterest’s Trends search tool.

Overall, this overview can help you consider your fall marketing plan and identify current interests that might resonate with your audience.