Just as Prom Week is starting to make its appearance, Pinterest is launching a new program which will work to aid users in finding prom inspiration-alongside the help of actress Peyton List. She will star in the campaign to highlight the season's best prom styles, as described by Pinterest:
"Starting April 4th, Pinterest will host Prom Week, an immersive and engaging in-product experience filled with all the latest prom fashion and beauty trends. In addition to Peyton, Pinterest tapped publishers like Teen Vogue as well as some of the biggest names in beauty and fashion to create ideas that will inspire your best Prom looks."
Pinterest also teamed with a range of fashion specialists to enhance its prom marketing, and the website will showcase advice on all the hottest nail and hair trends, as well as the most popular dresses and looks, which will be driven by Pin search behavior.
So, what are the biggest trends of the season?
It looks at Pinterest data: two inspirations – 'The Great Gatsby' and the pop hit television show 'Euphoria', which has surged up the ranks to become one of the most relevant of inclusive fashion.
Non-binary prom outfit is up 13X
Euphoria-themed party outfit is up 19X
Great Gatsby prom dresses are up 7X
Color-wise, it'll be light blue, lilac, and black that are the key hues for the season with searches for neon also on the rise.
It'll be interesting to see how students receive prom after two years of disrupted celebrations and, with most of restrictions now eased, it could just be an epic celebration in bringing back one of the key rites of passage for teens.
If you are looking to leverage marketing opportunities around the event, be sure to pay attention to these trend insights on Pinterest, but you may also want to think of Pinterest as a platform to connect with interested browsers looking for the key elements to perfect their prom look.