Just now, Pinterest announced that its filter tool on the platform- this one based on different body types- has rolled out to users in the U.S. The platform began experimenting with this feature last year and is currently in its testing stages in Canada.
To celebrate this launch, Pinterest will now include size-inclusive brands on its search landing page, including Eloquii, Ganni, Mara Hoffman, Osei Duro, Gia / Irl, and more.

Users can enter keywords into the search bar and choose "Body Types" to see four body types across the top of the results page. A user can download a selected body type to their device if they want to do the same thing twice again.

Pinterest's body type ranges feature, which is only available in women's fashion and wedding ideas, has now been tested to yield a 66% higher engagement rate per session for users who use the feature, says Pinterest chief product officer Sabrina Ellis.
The feature will be extended to men's fashion later this year, says the company.

The tool powered by Pinterest uses patent-pending computer vision technology, which was launched last year on the basis of shape, size, and form in order to find different body types on the platform among more than 3.5 billion images. Other inclusive tools available at Pinterest also include skin tone ranges and hair patterns that will make more users feel represented on the platform.
 
Testing begins on Pinterest with a 'body type ranges' tool to make searches more inclusive.