Are you trying to fine-tune your Pinterest strategy or looking for general advice to get going with Pins that will contribute to the broader marketing endeavors?

This is going to do it – this week Pinterest is debuting a new content series aimed at serving up expert tips from both old-school Pin creators and from internal staff as to the best ways you can wield the platform.

The first post in the series, published today, provides pointers on how you can build your Pin audience.

According to Pinterest:

"On Pinterest, you get more than a passive follow. People are looking for authentic connections with creators they trust. They're hoping to discover and follow creators who share their passions. Here, you can build an active community that values and engages with your content."

Pinterest offers five key guidelines to make a contact with the readers:

1. Create new content every week – The more you post, Pinterest says, the more you'll be discovered; Pinterest further elaborates that brands should look to create 'new Idea Pins every week' to further their presence. Idea Pins is Pinterest's refresh of Stories, which presents another opportunity for users to increase brand awareness and exposure within the app, in a bold, top-of-feed display on each user's home screen.
2. Leverage trends to inform your strategy – Pinterest's Trends tool is a huge resource for keeping abreast of key interests within any niche, and you should definitely be tapping into that data to help inform your Pin strategy.
3. Add text overlay to your Pins – Like all Stories options, Idea Pins also have their own visual additions and tools, which could make your frames stand out and perhaps even help grab attention. Even more interestingly, according to Pinterest, the text overlay on your Idea Pins impacts how they appear in Pinterest search - 'It's like SEO on Pinterest: If you pick the right keywords, you'll reach more people'. Note for anyone.
4. Topic tag before publishing – You can also add topic tags to your Idea Pins and video Pins, and Pinterest advises that you should 'always do this'. 'Tagging a mix of topics related to your content helps your idea reach the people who are interested in what you're creating'.

5. Fill in all the information of your board - And finally, a general social media tip – make sure you have filled in everything you have to share, on boards and in your profile to maximize your chances. 'Board names, descriptions and categories all affect how your content appears in Pinterest search. Use clear, descriptive language to help improve search.'
Some of the major discovery points and, of course, the added exposure potential of Idea Pins do play into what should be carefully considered as you go about formulating the best way forward for your Pin approach. With the up to 454 million active users on the platform and with more people looking to shop online because of these COVID lockdowns, this might just be the best time to kick it off with your own Pin strategy as we head into the Holiday shopping spike.

In the coming months, Pinterest will publish more posts from this series. Subscribe to the Pinterest Creator Newsletter so you're notified as each one goes live.