One of the biggest recent announcements made by Pinterest includes its new campaign that is launched on TV and digital, talking about how the service expanded product discovery. It has therefore enabled its increasingly smarter interest-matching in helping users discover more Pins of relevance to them.
It's particularly a campaign focused on how Pinterest can help one connect with relevant ideas about the specific interests to which one gets aligned and the data points it uses to connect up those discoveries.

As Pinterest CMO Andrea Mallard says about the brand:

"We all know time is our most precious resource and yet we give it up so freely to things that give us nothing in return. Pinterest is the invitation to reclaim some of that time. To explore with it, experiment with it and put purpose to how we spend it.". As we think about how the next generation are living through each aspect of their lives, this campaign empowers them to do things that will make them truly happy and fulfilled.\"

The agency developed the campaign for Droga5, and will be running in the UK and the US, via TV, audio, podcast and digital channels.
The campaign will also be Pinterest's first promotional push in Japan, where the platform is slowly gaining traction and looking to gain a foothold for future expansion.

Pinterest said its international business "grew very rapidly" in the first quarter, with its international user growth now driving its broader expansion. The company says it has about 6 million users in Japan, and sees a lot of potential for expansion there, particularly at a time when Twitter is suddenly on the upswing in the region. Pinterest opened an office in Singapore, in addition to its Japan base, to expand its Asian operations back in 2019.

That is an excellent campaign for the platform that should fuel further interest and ongoing growth. Pinterest has reached 478 million active users overall, although it has warned that "growth momentum probably will slow" with the roll-out of the COVID-19 vaccine continuing, and more regions resume normal activities, including in-person shopping.

But the long-term prospects are good for Pinterest, and stressing out how this can play well to the virtues of product discovery could get even more users checking it out and seeing what it's showing them about their own interests.