Pinterest launched a global ad campaign, emphasizing the value of the evolving ad tools offered on the platform, with a comical twist to showcase and offer more value to marketers.
It suggests in a play on movie clichés that its "P is for Performance" campaign's benefits of Pin promotions should be reached.
According to Pinterest,
"The action-packed minimovies from the "P is for Performance" campaign show how ads on Pinterest raise awareness for brands aren't just raising awareness for brands-they drive results.
Developed by Tim Godsall, commercial director, it is a stimulating new endeavor that may attract more brand partners to consider the value of Pin ads and how this platform can achieve connection with new audiences.

And with the platform now at 450 million users, who mainly come to the platform with shopping intent, there is much potential there. What's more, Pinterest is also seeing more usage among younger demographics, which is another point that it's looking to highlight in this new campaign.

Although while Pinterest is still growing, it hasn't yet capitalized on its revenue opportunities. The new push will mark the next stage for the company on this element as it looks to get more spending from brands on Pin campaigns to help diversify its income further into more regions.

The campaign will run on paid social, programmatic, and trade publication channels in the United States, United Kingdom, and Australia before entering markets across the globe later this year, said Pinterest.