Want to add Pinterest to your digital marketing mix for the holiday push?

It just might do the trick. Next week, Pinterest is hosting a free, hour-long webinar in which it will highlight a range of ways to maximize Pin ad campaigns.

The "Path to Performance" webinar will be run by internal experts from Pinterest, who'll cover four key elements of successful campaigns, based on an analysis of past initiatives.

Pinterest states that it would cover: 

How do you measure and optimize ad success effectively
How do you optimize a feed such that it reaches the most targeted audience
How do you plan more than one campaign which talks to different stages of a funnel and what can help boost engagement with creative work.
It might be a useful overview; and with Pinterest proving to become a destination for product discovery for over 465 million users, it might be worth considering your Pin potential, as well as whether the platform could be of benefit in your promotions.