In continuing to build on its eCommerce tools, and position the app as a key online shopping destination, Pinterest today announced an expansion of its shopping features - including broader availability in more regions - and a new way for Pinners to keep track of products of interest in the app.

In its latest effort, Pinterest is growing shopping features to Australia, Canada, France, and Germany, enabling more Pinterest users to shop directly from Pins, boards, and search results.

The rollout also comprises wider availability of Pinterest's 'blue checkmark' Verified Merchant Program, new merchant storefronts on profiles, and new product tagging options in all of these regions.

Pinterest has been trying to expand the accessibility of its ad and shopping choices as it seeks to expand its opportunities and cash in on increasing focus on eCommerce in general. Along this line, Pinterest also rolled out the option of Pinterest ads to Brazil and Mexico in this first half of the year and combined, these moves can only serve to ease how the site can add more users, bringing revenue simultaneously while the global vaccine rollout goes on to enable shops to get back to near-normal conditions.

Besides this, Pinterest is introducing Shopping List-a new feature that will allow Pinners to save product Pins into a collection "making it easier for them to come back and shop the items they have been eyeing when they are ready to buy, just like they would in their favorite local shops".
As discussed, as eCommerce grew over the past year or so, it was one of the prime beneficiaries of the platform with an additional 111 million more active users and further momentum added to its shopping features. The challenge for Pinterest now is to grow in the face of the returns from physical storefronts, something which will likely translate to having to extend its tooling as far and as wide as possible, and preferably alter user behaviors and habits to add onto usage.

These new tools and expansions are steps in that direction, and you might expect Pinterest to add even more shopping options and streamlined catalog uploads and connection processes as part of this push that's going on.
Shopping Lists will keep all your saved products in one place, and it will help users compare prices and keep product pins on their mind, while Pinterest will also alert users to the price drops on items they've saved, helping people get the best deals as they become available.

From this week it starts to be offered in US and UK but by end of the year, Australia, Canada, France, Germany.
Merchant profiles on Pinterest are also updated where now more businesses can turn shop tab into a storefront-"with featured in-stock products organized by category, featured product groups and dynamically-created recommendations.".
That would provide more levers for retailers to stage their products in a more like-instore type display, which should help them to attract buyers and reinforce product linkages.

Finally, Pinterest has introduced 'The Goods', a new curated series of limited-edition products sold only through Pinterest.

'The Goods' will be a continuous, two-week Shopping Spotlight that will give Pinners access to limited edition products. Pinterest will partner with a range of brands to be featured in 'The Goods', with the initial cohort including Olive & June, Charlotte Tilbury and Park and Fifth.