After months of testing its AI-driven "Body Type Filters," Pinterest is now expanding the rollout of its "Body Type Ranges" search filter. This feature will be applied to searches related to women’s fashion and wedding ideas, allowing users to find results that better match their specific body type.

As Pinterest explains:

“Body type ranges empower users by giving them choices. When searching for women’s fashion or wedding inspiration, users will see a visual prompt to select from four body type ranges, delivering customized search results that better reflect how they perceive themselves.”

This system is powered by Pinterest’s proprietary AI technology, which analyzes body shape, size, and form across more than 3.5 billion images on the platform. This allows users to choose the body shape that represents them, ensuring that search results are more inclusive and tailored to individual needs.

This initiative is part of Pinterest’s broader efforts to promote diversity, which also includes skin tone search filters and hair type discovery options. These features enhance personalization and improve the overall user experience.

Instead of treating AI as a gimmick, Pinterest aims to integrate the technology as a valuable tool to enhance user options. This approach is likely to boost inclusion and improve the relevance of search results.

Pinterest has announced that body type ranges for women’s fashion and wedding content are now available in the U.S. and are currently being tested in Canada. The platform also mentions plans to expand body type ranges to men’s fashion later this year, as well as to other categories and additional international markets “on an ongoing basis.”