As it continues to grow on the eCommerce potential it holds, Pinterest is always striving for ways to make things easier for businesses uploading their product catalogs to the platform and doing so to create shoppable experiences through Pins.

Coming on the back of this, today, Pinterest has announced that it's expanding its partnership with Shopify to 27 new countries, a massive update to the initial pool that it first launched in May of last year.
As described on Pinterest: 

"The Shopify Pinterest channel is now available in several new countries: Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland, and the UK. Over 1.7 million Shopify merchants worldwide now have a seamless way to take their products to Pinterest and turn them into shoppable Product Pins discoverable across the service.

The Pinterest/Shopify integration makes it easy for Shopify merchants to connect their products to Pinterest, and reach the platform's 459 million users.@@ From the very moment you connect your Shopify account, you'll have an entire suite of new Pin integrations available to use, making creating and connecting even easier, and importantly, allowing millions more shoppable Pins to be linked.

The crucial thing, as mentioned above, is that improved and simplified link. To make sure more merchants can sell on its platform, Pinterest has to remove the technical barriers in addition to streamlining not only direct connection but also advertising and promotion inside the application.

This is why Pinterest continues adding a range of new shopping tools and display options on profiles, along with better catalog ingestion to make it easier for businesses to upload their product data, get promoting on the platform, and attract buyers who are close to making a sale.
The deeper integration with Shopify is another step toward that-by building yet another channel to simplify it as much as possible for Shopify merchants to enhance their reach and promotion through the app.

Taking it forward, Shopify merchants advertising on Pinterest via the Shopify platform will also now be able to benefit from Dynamic Retargeting, "which will enable them to re-engage with Pinners who have already expressed interest in their products on Pinterest".

That could unlock a string of new possibilities, according to Shopify
Using the Pinterest channel, merchants can now create and activate marketing campaigns targeting consumers outside geographies in which they operate as demand for cross-border commerce grows, including the possibility of creating localized product feeds targeting individual markets using Pinterest's new multi-feed support for catalogs.

Pinterest also empowers multi-feed support for catalogs to make this capacity stronger, allowing businesses to upload their products in multiple product feeds in the same Pinterest Business account.
"For Shopify merchants and any retailer with a Pinterest business account, they can now add up to 20 product feeds to the account, each indicating specific local data like currency, language, or product availability,

This will allow you to make more regional targeting, and you will even be able to target different markets through focusing your product listings.

Some of the key updates, of course, are as follows-some significant updates that will continue adding to Pinterest's shoppable offerings and provide new opportunities for exposure to more sellers. And with eCommerce shift full throttle now after being bumped by pandemic mitigation efforts, Pinterest does look set to continue to see usage and build on its audience of active buyers.