Pinterest has revealed an expansion of its Pinterest Inclusion Fund, aimed at supporting creators from underrepresented communities to enhance and develop their business potential within the app.

With the addition of Shopify as a partner for this initiative, Pinterest will be able to offer even greater assistance in this area.

According to Pinterest:

“In partnership with Shopify, the premier global commerce company, the Pinterest Inclusion Fund will equip content creators from underrepresented communities with essential resources to enhance their organic content and foster growth on the platform. The program is launching today in the US and Canada, with plans to expand to five additional markets later this year: Australia, Indonesia, India, Argentina, and Mexico, while also returning to six previous markets: the US, Canada, Brazil, France, Germany, and the UK.”

The Inclusion Fund, which Pinterest originally initiated in 2021, has already supported over 150 content creators, enabling them to broaden their offerings and opportunities within the app.

The goal of the program is to assist small businesses, independent publishers, and boutique creator agencies that are owned and run by individuals from historically marginalized communities.

In the US and Canada, Pinterest specifies this includes individuals “from the BIPOC, Disability, LGBTQIA+, and plus-size communities,” but regional differences allow Pinterest to extend support to a wider variety of creators from diverse backgrounds and groups to enhance assistance.

Applications are welcome from businesses that are at least 50% owned and operated by individuals from underrepresented communities or that source 70% or more of their products from suppliers supporting consumers from similar backgrounds.

This initiative is commendable, and the collaboration with Shopify will provide more direct storefront assistance, helping more creators transform their creative ideas into viable businesses.