Testing them with some advertisers over the past few months, Pinterest is now opening up its new 'Premiere Spotlight' ads to more businesses, while also announcing a new, automated 'Travel Catalogs' ad unit that will come for travel brands later this summer.

First up, on Premiere Spotlight, which Pinterest first previewed back in March. Premiere Spotlight ads basically let brands take control of the Search tab in the app, with lead video placement that occupies roughly 50% of the screen real estate within that tab
With initial tests going well for its partners, Pinterest is now launching Premiere Spotlight to advertisers in Australia, Canada, France, Germany, the United Kingdom and the United States.

This, according to Pinterest:

"Own the moment and screen, when it matters most. Premiere Spotlight is ideal for seasonal moments, launches or any other big promotions. Your videos will be shown on surfaces reaching hundreds of millions of people every day, amplifying your reach and scale. Premiere Spotlight's prominent placement helps make it seen, with an average 51% Media Ratings Council (MRC) video view rate."

Premiere Spotlight will feature advertisers in the front row for 24 hours, top of mind when users are in the consideration phase. And then, when they tap on the 'Visit Site' CTA in the ad, they'll be taken to the brand's website, which opens inside the Pinterest app, so advertisers can push direct response from the promotion.

Testing the option saw pretty good results, according to Pinterest from brands.

"One example: e.l.f Cosmetics used it to launch their new Lash N' Roll Mascara. e.l.f's videos stood out on the Pinterest search page, leading to higher view rates and completion than other ad placements that the team had tried in the past."

Premiere Spotlight is available to advertisers in those regions from today.

Pinterest is also launching a new ad option called Travel Catalogs, where hotel and rental brands can upload their entire travel catalog. The system will then transform this into dynamic product ads, which can be then shown to the users.
As Pinterest explains
The ads will also carry the pertinent information such as brand, price, and descriptions right on the Pin itself. Using our ad targeting tools, you can also reach certain audiences, based on location data from your feed.".

When a user clicks on these promotions, they are taken directly to the booking site for that specific listing, which can be a very simple and effective way to get maximum leverage for your promotions in the app.