Pinterest has released its performance update, and the main features are a solid increase in active users and steady revenue growth. This underlines the immense rising relevance and value to millions of users.

Let's first take a look at the audience. During the period, Pinterest added 17 million more monthly actives, bringing it to 482 million MAU.
That's Pinterest's highest-ever MAU count, exceeding its pandemic peak in 2021, when it hit 478 million users. Many analysts had looked at that as an acceleration of a trend already unfolding online, and which would likely endure even after the lockdown period. But the re-opening of physical stores quickly saw consumers revert to their normal in-store shopping habits, which saw Pinterest eventually lose 47 million monthly actives before getting its growth trajectory back on track.

But as can be seen in the above graph, it is now seemingly on the right path, with the platform continuing to see its biggest growth within the "Rest of World" market, where Brazil and Mexico stand out as specific areas of growth for the app.

And though its growth in the European and U.S. markets remains inconsistent, which is a concern when you look at this chart.
North America-based users remain the primary driver of Pinterest's revenue. Users in the E.U. are far behind, but that is a good sign for future growth. At least from this standpoint, however, the company needs to start to use this type of momentum as fuel for its earnings potential in these expanded geographies.

Another metric toward future growth:

We're seeing strength with our Gen Z users, who are our fastest-growing, and most engaged users. We are seeing strong product market fit with our recent cohorts, who save 2x more content in their first year on Pinterest, relative to older cohorts."

So that's growing both in developing markets and amongst younger audiences. And those are good indicators, but whether the market views that as an immediate positive is another thing.

By the way, in terms of the revenue, Pinterest reported a figure of $763 million for the period, which saw it grow 11% year over year above estimates.
Total costs and expenses, however, came at $768 million for the quarter. And while that's down on Q2, it's still a point of focus.
Going forward, Pinterest is positioning its costs to come lower by a wallet-like 13% as a result of cost-cutting and rationalization measures. However, overall, Pinterest continues to be in the red even though its results are steady.
What's going on for driving performance inside the app, Pinterest says, includes a huge expansion of referral traffic out of its addition of mobile deeplinking within the app, which enables businesses to drive users back to specific pages in their own mobile app.
"We saw 88% higher outbound click-through rates and a 39% decrease in cost per outbound click for CPC objectives from early Direct Links adopters."

But with Pinterest, it said that the expanded integration of its Conversions API, via a series of partners, has helped drive more interest in Pin ads and thus states that its new partnership with Amazon enables Amazon advertisers to expand their campaigns to Pinterest, which is performing well for partners within the early test pool.

Still in the early days, it may well be the kind of integration that sets the direction for new paths for the app, through directly linking into its Pin ecosystem with enhanced promotions to help brands reach its shopping-focused audience.
 
Overall, the indications within the Pinterest report are good and likely to set it on track, especially considering future potential and expansion opportunities in new markets.

The next trick for Pinterest is to make every lemon available now, wring out every cent from that attention, and generate more conversions from its audience.

That's not going to happen overnight, but it appears Pinterest is in a good position to grow, through various avenues.