Next in the data clean room trial, Pinterest and LiveRamp will unveil the next iteration, with a home retailer Wayfair to be the first house retailer to integrate a new process.

The clean rooms' partnership between Pinterest and LiveRamp was first made public back in January as one way of making up for the loss of insights due to deeper changes in the industry around data privacy.

Data clean rooms guarantee that any data accessed in the targeting and analytics process is not accessible to a third party, allowing the same level of audience insight that brands now are used to within social apps.

Wayfair will be the first, using the process to gain insights into the actions of Wayfair customers within the app in a privacy-safe way.

In its words, Pinterest:

In this clean room pilot, Wayfair will obtain aggregated insight into performance of their ads on Pinterest, with the LiveRamp privacy-centric data collaboration platform ensuring that neither party has access to the other party's identifiable customer data. Pinterest completed an integration with LiveRamp earlier this year unlocking advanced analytics configurable with permissions and privacy controls for secure data collaboration.

It could be an excellent means of boosting your Pin analytics based on your customer lists AND Pinterest information, enabling much deeper segmentation and lookalike reach.

Data loss has been the other significant shift within the digital marketing sector, over the last couple of years with each platform trying to work on solutions in order to maximize the insights they do have and improve engagement rates.

Clean rooms have become a potential solution in some cases, and it will be interesting to know what kind of results this new integration would provide for marketers at Pinterest.