Picsart, a photo-editing startup backed by SoftBank, announced on Thursday that it would be teaming up with Getty Images to build a custom model bringing AI imagery to its 150 million users. The firm says the model will bring responsible AI imagery to creators, marketers, and small businesses that use the platform.

The model will be created from scratch and will feature Getty Images' licensed creative content. The company states that the partnership will enable Picsart subscribers to create their own unique images, fully commercially cleared. The creative assets can be added or customized by users using any of Picsart's editing tools.

The firm hopes to provide its users with safe AI creative tools at the exact moment when concerns regarding AI-generated images and copyright issues are growing by creating its own model, trained exclusively on licensed content.

PAIR is the AI lab building the model. This model will be available through the company's own API services.

Picsart offers endless customization, content, and editing tools for everything from social media ads to website graphics and this partnership will enable commercially usable AI-generated imagery from a world-class brand," said Picsart CEO and founder Hovhannes Avoyan in a statement. "We are thrilled to partner with Getty Images-the most prestigious commercial library out there-to bring this to market."

Picsart plans to launch the model later this year. 

The company is also incorporating Getty Images video content into Picsart's platform and making that available to Plus members.

Picsart is the first startup that Getty Images is partnering with to be responsible with AI imagery in general, though it's not alone. The image maker already partnered with AI image generator Bria and Runway, a startup building generative AI for content creators.