OpenAI Google Challenger Has Finally Arrived.

Thursday, the San Francisco company launched ChatGPT Search-a version of the search engine it first called a prototype known as SearchGPT during the summer months. An integrated tool at OpenAI's ChatGPT service, the tool should return timely answers to such questions drawn from online resources, says OpenAI.

Powered by an optimized version of OpenAI's GPT-4o model, ChatGPT Search gets you quick answers and image results on the web—that sports scores, news stories, stock quotes and more, accompanied by a link to follow up when you need greater context and precision.

ChatGPT naturally conducts web based searches at your request, or you can manually select the new web search icon.

Responses include inline and sidebar attribution to news publishers and other data sources OpenAI has licensing agreements with. For example, searching for weekend events in San Francisco may result in a summary sourced from local news websites, but a question on restaurant recommendations will include a list of local choices.

Election results queries will be channeled through sources like AP and Reuters, OpenAI said.

First, ChatGPT Plus and Team members will be granted access to the search functionality on mobile and web. Then, in the coming weeks, it will roll out to OpenAI's enterprise and educational customers and later to general users.

The company also introduces a browser extension through which one can set ChatGPT Search as the default search engine in Chrome.

According to OpenAI, it will continue to continually enhance the search for shopping and traveling applications and deploys o1 "reasoning" models for "deeper research." The company said that it is launching Advanced Voice Mode and searching and logged-out access through its ChatGPT for such users.

For instance, several publishers have complained against AI-created summaries like ChatGPT Search and Google's AI Overviews. Actually, one study suggested that article links de-emphasis was likely to be detrimental to about 25% of publisher traffic.

The company says it heard publishers' concerns about the mechanism by which ChatGPT Search determines the most relevant articles to any given search, how much to summarize those articles, and what to quote.