Engagement trends in all shapes are changing. Also, increasingly more of us spend more time online and engage in new environments or settings, whether in AR, VR, through AI-influenced means, and more.

Each of which are likely to have the largest influence on the next generation of consumers, in terms of how they'll interact with one another going forward. It's that younger group that's going to help create the next wave of connection, and so with that in mind, this new report from digital wellbeing provider Qustodio explores some interesting territory in examining teen user trends in various regions around the world.

Qustodio's "Born connected: The rise of the AI generation" stretches to 115 pages, so there is a great deal to digest, the results drawn from surveys carried out on app and online tool usage among over 400,000 families with children aged 4-18.

You can download the whole report here, but in this post, let's take a glance at some of the most interesting findings.

First off, the report looks into where kids are spending their time online and how they are going about engaging in different apps.
On average, kids spend 2 hours a day on the popular gaming platform called Roblox, which, in some ways, is a precursor to the metaverse in terms of how users interact via digital avatars in 3D environments.

That is quite a good sign of how Meta might do in the future, but this user group will take some time before it is in the core market for its metaverse offerings.
But what matters most to social media marketers is that almost 2 hours daily do kids spend on TikTok.

According to detailed statistics, four to eighteen-year-old children spent an average of 112 minutes per day in the app in 2023, that is a little more than in 2022 when the number was 107 minutes a day.
The second place fell to Instagram, followed by Facebook, and at the same time, surprisingly, to Pinterest.

Although again it is also noteworthy that snapchat is not under the "Social Media" category, here but falls under "Communication" instead, where the data revealed it would have been the second most popular social media app.
The trends here are not especially surprising, but it is interesting to see how much time that kids are spending in each app and what these trends might imply for the future of interactive behavior.

The report also takes a look at the increasing adoption of generative AI and, in particular, how many young users have accessed OpenAI's text and image generation tools.
Almost 20% of the children visited the website of OpenAI in 2023, that ranked the 18th most visited website by that age group for the year.

The full report also has discussions about other important things like parental controls, where and how parents are working to keep their kids safe on different applications, gaming trends, educational applications, and more.
An interesting dive into the key engagement behaviors among younger users and would be worth considering if you are looking to target this segment in understanding where they're engaging and how best to reach them with relevant promotions.