After years of not making viewership numbers public, Netflix has partnered with British TV ratings agency Broadcasters Audience Research Board, known as BARB; it is the body in the U.K. tasked with reporting broadcast and streaming numbers. From November, the organization will measure how many times Netflix content is streamed daily as well as report monthly reach and share of total identified viewing.

BARB unveiled streaming numbers within reporting last year in the U.K. Disney+ is among those already signed up. It declared, "BARB is the first industry-owned audience currency in the world that Netflix has joined."

This is huge news for Netflix to go public with viewing data. It speaks to the confidence the streamer has in terms of the quality of its content. While Netflix has been able to promote its Top 10 rankings, the company has been criticized for not publicly publishing viewership metrics for all shows, especially ones that may not be doing well.

BARB will finally let the public know just how many shows are being watched and which titles are total flops — at least in the U.K.

Reed Hastings, co-CEO of Netflix, said in a statement, “Back in 2019, at the RTS conference in Cambridge, I welcomed the idea of Netflix audiences being measured independently. We’ve kept in touch with BARB since then and are pleased to make a commitment to its trusted measurement of how people watch television in the UK.”

In other news, viewers will finally watch a Netflix movie at AMC, Regal and Cinemark theaters — another historic announcement for the streaming giant.