Netflix is now doing far more than streaming and mobile games and entering a completely different business category–food services. The company said that it will be opening the first pop-up restaurant under a brand called Netflix Bites. It will feature chefs with different Netflix cooking shows behind the counter, such as those who appear on the show "Chef's Table," "Nailed It!", and "Iron Chef: Quest for an Iron Legend.".

While the streaming giant launched several immersive experiences based on shows, including "Stranger Things," "Squid Game," "Bridgerton" and "Money Heist," this is the very first time that Netflix ventured into the restaurant business.

The patrons of Netflix Bites will be able to savor food from "Iron Chef: Quest for an Iron Legend" chefs Curtis Stone, Dominique Crenn, Ming Tsai and Andrew Zimmern, as well as Rodney Scott and Ann Kim from "Chef's Table," and pastry chef Jacques Torres, the head judge from "Nailed It!" Other participating stars include Nadiya Hussain from "Nadiya Bakes" and mixologists from Netflix's "Drink Masters" — Frankie Solarik, Julie Reiner, LP O'Brien and Kate Gerwin.

The restaurant will open daily from 5 to 10 p.m. PT. There will also be a brunch menu available on the weekends between 10 a.m. and 2 p.m. It will launch on June 30.

Netflix did not specify what exactly will be on the menu, nor did it disclose pricing.

Book reservations through www.netflixbites.com or Resy. There, they charge a $25 deposit per person which one loses regardless of no cancellation possible for a place they sit; this sum forms a portion of their tab for their meal.
There stands the Short Stories Hotel 115 S. Fairfax Ave., Los Angeles location on its way off Sunset Strip into a side alley parallel and almost abreast to this fashionable, upscale department/Shopping complex known as the Grove in which direction has lately emerged Netflix' initial foray into stand alone popup retail in early '22.