Today, Netflix released the news that it is adding a new title to its gaming list based on one of its popular shows. The game, called Nailed It! Baking Bash, launches October 4-one day before Season 7 of the bake-off competition show on October 5.
Developed by Netherlands-based Paladin Studios, the game sees players experience sequences of rapid-fire mini-games to bake, paint and garnish themed cakes. Besides, there's also a multiplayer mode for competition with friends to recreate desserts in a certain amount of time. The game also features a single-player backstage baking mode to have you perfect your baking skills at your own pace. Later this year, Netflix plans to update the game so that it will permit players to use distractions to challenge a competitor's bakes even more.
This isn't the first time Netflix has unleashed a new game to introduce people to a new series or season, as the company also debuted a game version of the card game Exploding Kittens ahead of its TV show of the same name that is launching on its service next year. The streaming service additionally announced in May that it will premiere a few games that are associated with some of its popular shows, including "The Queen's Gambit," "Shadow and Bone," "La Casa De Papel," and "Too Hot To Handle."
The company asserts that it will have more than 50 games on its platform by the end of the year. Netflix launched its gaming service in November 2021 and has been adding new games to its catalog every month. The titles are free to play and include no in-app purchases.
Today's announcement comes as Netflix is developing features that enable members to play its mobile games with each other and competitively rank themselves on gaming leaderboards. The company, starting last month, quietly launched the ability for users to create unique "game handles" in a subset of its mobile games. Other references that were uncovered inside the Netflix app, meanwhile, seemed to point towards more fervent gaming aspirations, from an invitation feature for letting other users play games with you to something that lets you see where you rank in leaderboards, among other things.
Of course, it's not surprising that Netflix looks to beef up its games offerings; after all, a recent report revealed that less than 1% of Netflix's subscribers want to play its mobile games.