Netflix has recently eliminated this plan in the U.S. and the U.K., too. This plan allowed consumers to watch Netflix on one screen with 720p quality. Those already subscribed to it can still use it, but new ones cannot buy the basic plan anymore.

The move, according to the U.K.-based website Code Busters, suggests that the company could scrap the plan in all countries where it has implemented an ad-supported standard plan. The plan was pegged at $9.99 per month in the U.S. and £6.99 per month in the U.K.

"The Basic plan is no longer available for new or rejoining members," reads the support page on Netflix now. "If you are currently on the Basic plan, you can remain on this plan until you change plans or cancel your account.".

The ad-supported plan was launched for the first time by Netflix in Canada and Mexico. This roll-out continues to spread it across such countries as the United States of America, United Kingdom of Great Britain, France, Germany, Italy, Australia, Japan, Korea, and Brazil. During the month of April, it enhanced "Standard with ads" up to support two device simultaneous streamings with resolution at Full HD.

The streaming service charges $6.99 per month in the U.S. and £4.99 per month in the U.K. for its ad-supported plan. If users would want to watch ad-free streaming, they will have to shell out $15.99 or £10.99 per month.

It comes ahead of the company's announcement concerning its Q2 2023 financials. Going back in May, Netflix mentioned it has more than 5 million users worldwide for its ad-supported tier. An updated analysis from Antenna implies that 17-20% of new sign-ups for the March-to-June quarter were done for Netflix's ad-supported plans.

The analysts estimate that next year, the streaming giant would collect more than $1.9 billion in ad revenues.