The first HBO title to land on Netflix comes in the form of comedy-drama TV series "Insecure," with more on the way. The company made the announcement today that all five seasons of "Insecure" are now available on Netflix. The original run of the series happened on HBO from 2016 to 2021. The launch comes a couple of weeks after reports indicated that Warner Bros. Discovery, or WBD, is in talks to license its HBO titles to Netflix.
All five seasons of Issa Rae's Peabody and NAACP award-winning series Insecure are streaming on Netflix.
A Netflix spokesperson told TechCrunch that "Band of Brothers," "The Pacific," "Six Feet Under," and "Ballers" are coming. "True Blood," however, will stream on Netflix for subscribers in other parts of the globe. On a non-exclusive basis, Netflix will add the limited slate of HBO titles-that being they will remain available through Max, the reborn WBD-owned streamer which launched last May.
The deal is another significant step for both companies as Netflix is arguably the biggest competitor to WBD. WBD has 97.6 million subscribers across all of HBO, HBO Max or Max, and Discovery. Netflix boasts 232 million subs as of Q1 2023. Of course, by bringing HBO on to Netflix, WDB is probably hoping that many more people see the shows.
Worth mentioning is the fact that among the titles to be published, HBO's major titles such as "Game of Thrones," "Succession," and "The Wire" will not feature.
It's not the first time WBD licensed its HBO programming to media companies. In fact, WBD just decided to distribute 2,000 hours of content, including popular HBO series "Westworld," to Roku and Tubi. The company recently struck a deal with Amazon Freevee for 11 free ad-supported TV (FAST) channels featuring WBD-owned IP, such as "Cake Boss," "Say Yes to the Dress," "Ghost Brothers" and more.
Older HBO titles like "The Sopranos," "The Wire," "Boardwalk Empire," and "True Blood," are now available on Prime Video-that's what 2014 gave.