The company is now officially branching into fitness content, with the news coming through that Netflix will start streaming Nike Training Club classes from next week. The streaming service will release a total of 30 hours of exercise sessions in two separate batches. The programs, which include workouts for all fitness levels, will be available in multiple languages on all Netflix plans.

The first batch will be launched on December 30, while the second batch will be released in 2023. Consisting of 45 episodes, all will be part of the very first batch: Kickstart Fitness with the Basics, Two Weeks to a Stronger Core, Fall in Love with Vinyasa Yoga, HIIT & Strength with Tara, Feel-Good Fitness. Once the episodes are out, users will be able to search for "Nike."

For those who do not know about the Nike Training Club app, it is one of those options which is available for all kinds of fitness enthusiasts, including strength training, yoga, and high-intensity workouts led by Nike's certified trainers. Nike Training Club is some ways similar to the Apple Fitness+ or Peloton.

"It's not always easy to get motivated to work out, but the ability to feel the burn and then directly flip into one of your favorite shows does have an appeal," the company wrote in a blog post. "And now that's what you can do."

This latest development by Netflix marks yet another way in which the streaming service is moving away from its core business of TV shows and series. Within a year, we saw the company delve into the world of gaming with the launch of Netflix Games. Now we're seeing another departure from its core business as the streaming service begins testing the waters with fitness content.

The timing of the release is probably not a coincidence, especially since around this time, people across the globe will be making working out their New Year's resolution. Given that the streaming service already has an immense user base, the company might be able to get people to try fitness content directly on the platform that they are frequently visiting.

It does bear noting, however, that this is not Netflix's first foray into health-related content; the streaming service launched mindfulness and meditation content from Headspace last year.

Depending on the success of the launch, Netflix may add more and more fitness content to its platform to be more competitive about Apple Fitness+ and Peloton. But that is not all; it may even start producing fitness content if enough people can view it as a suitable option when it comes to fitness.