Netflix released its July slate of mobile games yesterday, adding a range of new titles. One game, in particular, called Before Your Eyes, uses eye-tracking technology that progresses the story every time the camera detects that you’re blinking. Netflix launched Mahjong Solitaire on July 26 as well.
Into the Breach is also part of the slate for this month. Since July 19, the mobile version — exclusive to the streamer — has been available on the Netflix app.
Netflix recognizes that it has to step up the game (pun intended) and elevate its mobile gaming endeavor if it aims to become a player in this space. Given this, it's probably why Netflix was so interested in Into the Breach-it is a high-profile winner. The indie hit took the prize for best strategy game at the 2018 Game Awards, so it's no surprise that Netflix sought ownership of the title.
Into the Breach is a tactical strategy game that challenges the player to assemble a team of pilots and mechs and then engage in turn-based battles against an alien enemy.
Recently, Into the Breach received an Advanced Edition update on PC, Switch and Stadia. Besides five new squads, 15 achievements, close to 40 new weapons, a dozen missions, and more, the new Advanced Edition will also gift users seven new languages: Arabic, Thai, Swedish, Korean, Traditional Chinese, Turkish and Spanish (Latin America). Netflix mentioned TechCrunch that the mobile version contains the same content.
Critically acclaimed adventure title Before Your Eyes first launched in 2021 on Microsoft Windows. The game tracks the story of Benjamin Brynn, who became deceased, but very soon finds himself in the care of The Ferryman- the most important work of souls transportation to the afterlife.
The game makes a mobile exclusive debut through a streaming service platform. Players experience the memories of Brynn by using the camera of their mobile device to capture the blinks of the players so that they move to other key moments starting with his early childhood.
The PC version also employs eye-tracking technology; however, its requirement is a webcam, which not all users might have. Players may choose to play using a mouse and clicking instead of blinking. Netflix is offering this game to its subscribers who lack the equipment needed to play the game on a computer yet have a desire to test the cool tech.
Now, I know we all are aware that blinking is an involuntary process; thus, players must feel irritated to stare at their phone to keep their eyes locked on a particular scene. However, the game takes this whole concept of "life flashing before your eyes" to a great extent. So, if you do miss something, well then, isn't that just life slipping away in a blink of an eye?
Mahjong Solitaire is a simple single-player tile-matching game for those who don't want to cry uncontrollably: it has 300 puzzles as well as daily challenges and achievements. Notable themes and backgrounds include the upside-down from "Stranger Things.
Netflix Games is a new service from the company that launched in 2021, offering more than 25 games now. In its quest, the company said it was targeting over 50 games by the end of the year.
To play a mobile game on Netflix, subscribers can find all of them for free in the Netflix streaming app on its dedicated row for games. Subscribers can play the games on either Android or iOS devices.
For lighter entertainment, the streamer offers basic games like Shooting Hoops and Bowling Ballers. There are also games developed exclusively on its own properties: "Stranger Things," "The Queen's Gambit" and "Money Heist."
To date, Netflix has bought three game studios: Boss Fight Entertainment, makers of Dungeon Boss; Night School Studio, known for supernatural title Oxenfree; and Next Games, which developed Stranger Things: Puzzle Tales.
In April, the streamer announced that it would be launching an Exploding Kittens mobile game and animated series based on a popular card game. This was the first time Netflix released a game alongside a TV series from the same franchise.
The company explained in January during its fourth-quarter earnings call that gaming is its way of understanding what content Netflix subscribers want. "We think the time is right to learn more about how our members value games," the company said. The streaming service hopes the games will be valuable enough for existing subscribers to stay and to help drive new subscriptions.
The company is yet to give a peek into how its games are faring. Netflix wouldn't share the number of players with TechCrunch, it told the tech website.
It's hard to say if even some of these titles is enough to attract new subscribers or if there is legitimacy to that not-very-hard-to-swallow subscription price. In Netflix' last earnings report, the company disclosed losing 970,000 subscribers — nearly a million and the largest quarterly subscriber loss it has seen so far.