Netflix has acquired Seattle-based independent gaming studio Spry Fox, which makes cozy games, the streaming giant announced on Monday in a blog post. The financial terms of the deal were not disclosed. Spry Fox is now Netflix's sixth in-house games studio.
In a blog post, Amir Rahimi, vice president of game studios at Netflix, stated that the buy will help Netflix accelerate its creative development in another extremely popular genre.
Our games journey has only just begun," he said in a blog post. "However, I am proud of the foundational work we have been doing to build out our in-house creative capacity so we may better deliver the most exquisite games experience — no ads and no in-app purchases — directly to our members as part of their membership.".
Spry Fox was founded in 2010 by David Edery and Daniel Cook. The games studio is known for titles like "Triple Town," "Alphabear," and "Cozy Grove.
"When David and I started Spry Fox twelve years ago, we wanted to build a place where kind, creative people could make beautiful, original games in a supportive environment that made the players who played them happy," said Daniel Cook, co-founder of Spry Fox, in the same blog post. "After many heartfelt conversations, we're all excited about joining Netflix as an in-house game studio and building amazing games together."
Today, that announcement arrives just a couple of weeks after Netflix VP of gaming Mike Verdu revealed onstage at TechCrunch Disrupt that the company is opening a new studio for games in Southern California. Last month, Netflix established an internal games studio based in Helsinki, Finland, led by the co-founder and general manager of the Zynga Helsinki game development studio, Marko Lastikka.
All of these studios join Next Games, Night School Studio, and Boss Fight Entertainment - all are built to develop games with different tastes.
It's still early days for Netflix's mobile gaming efforts, and new games can take years to build; this indicates that the long-term vision for mobile gaming from Netflix goes far beyond the more casual gaming releases it has made available to subscribers since launching Netflix Games in November 2021.
Latest developments in gaming studios by the streaming giant will certainly help in uplifting efforts toward gaming, considering it still has to convince its subscribers that it is a real player in the world of gaming. According to recent data from Apptopia, Netflix games averaged only 1.7 million daily users and its total catalog had only seen just 23.3 million downloads up to August, even if Netflix's overall subscriber base then had 221 million members.
Well, it's worth noting that Netflix's vision for gaming goes far beyond the one-off deals with studios it made to license games for its catalog, as its recent announcements indicate.
Also at TechCrunch Disrupt, Verdu revealed that Netflix is "seriously exploring a cloud gaming offering." Google's Stadia and Amazon's Luna have made the same play, but these services have struggled to attain mainstream user adoption, and Google is shuttering Stadia in January. Verdu said he believes these products suffered from their business models, not the technology itself.
Netflix has 14 games in development in its own studios and has 35 games on the service now. All told, said Verdu, it has 55 games "in flight" at present.