Describe new tools that allow event creators to send invitations through SMS, email, and Instagram.

Tool Rundown: Explain each of the new invitation features in terms of what they are, how they work, and how they improve the overall Facebook event experience.

Org Benefits: Discuss how this serves to reach a broader audience and hence attendances are increased.

User Privacy: Note privacy settings that prevent spam invites as well as people's control over event notifications.

Conclusion: Reflect the greater context of these tools within an event powered by social media.