Meta released a heap of ad tips ahead of the holiday push, which explores its evolving Advantage+ campaigns, Reels ads, working with creators, AI creative and more.

Meta recently published a new set of guides and tips at its Agency Partners Summit, which it hosted last week. It has now made all the sessions and guides available online, but there's a heap to get through, including this useful guide on Reels ads.

Meta's 19-page Reels ads guide covers off all the important considerations, and it's packed with practical tips on maximizing Reels ad performance. You can download the full guide here, but in this post, we look at some of the important notes.

First off, the guide looks at Reels usage and engagement, underlining why it should be an ad consideration:
Half of all time spent on IG now gets spent watching Reels, which kinda suggests that if you want to maximize your promotional impact you should probably be there too.

The guide also has a few of the usual Reels tips which are kind of generic
Like, no doubt these tips are correct, but saying "make it entertaining" is much easier said than done

But the guide does also include some more practical notes
There's also how to produce Reels ad and how you can integrate it into your creative pipeline.
It's a convenient overview, making it accompanied by useful notes, so you can have the best improvements at your Reels ads approach.