Are you considering incorporating Reels into your holiday campaign? 

You definitely should! Reels, on both Facebook and Instagram, are Meta’s fastest-growing content type, currently generating over 200 billion views daily across the two platforms.

Short-form video has become the most favored method of content consumption, and to optimize your messaging, it’s essential to stay updated on Reels trends and their impact on engagement in each app.

This is where Meta’s latest resource comes in.

Meta has released a new, 10-page “Reels Performance Playbook,” filled with valuable insights on creating effective Reels, leveraging trends, storytelling, performance statistics, and more.

You can download the complete guide here, but let’s highlight some of the key points.

First, the guide explores “the language of Reels” and how to effectively utilize this format for your content.

The guide offers a detailed analysis of each of these elements and includes an overview of recommended Reels formats for brands, designed to assist in your creative process.

This concise guide is packed with intriguing insights that can assist you in developing a more effective Reels strategy.

Though it’s just 10 pages, the prompts and suggestions provided can stimulate your thinking and help shape your Reels marketing approach.

It offers valuable information for your holiday marketing plans.